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PRIVACY POLICY

ValueProp Appraisals Corp. (“ValueProp,” “we,” “us,” or “our”) is committed to protecting the privacy, confidentiality, and security of personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information through our website valueprop.ca and in the course of providing professional appraisal and valuation services.

ValueProp complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, including British Columbia, Alberta, and Quebec privacy laws, where applicable.

1. Scope of This Policy

This Privacy Policy applies to:

  • Visitors to valueprop.ca
  • Clients, professional partners, and prospective clients
  • Independent appraisers and firms engaging with the ValueProp network
  • Individuals who communicate with us electronically or otherwise


This policy does not apply to employee personal information collected in the course of an employment relationship.

2. Personal Information We Collect

“Personal information” means information about an identifiable individual as defined under applicable privacy legislation.

a) Information You Provide Voluntarily

  • Name, business name, title
  • Email address, phone number, mailing address
  • Professional credentials and affiliations
  • Inquiry details submitted through contact forms
  • Information provided in connection with appraisal instructions, proposals, or engagement agreements

b) Information Collected Automatically

When you visit valueprop.ca, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, date/time, and referring URLs

This information is collected using cookies and similar technologies for analytics and site performance purposes.

c) Client & Assignment-Related Information

In the course of providing appraisal and valuation services, we may collect information related to:

  • Property ownership and legal descriptions
  • Transactional or market data
  • Financial, tenancy, and lease information
  • Planning, zoning, and land-use information

Such information is collected strictly for professional purposes and handled in accordance with professional standards and confidentiality obligations.

3. Purpose of Collection

We collect and use personal information for the following purposes:

  • To respond to inquiries and requests
  • To provide appraisal, consulting, and valuation services
  • To prepare reports, analyses, and professional opinions
  • To manage client relationships and contractual obligations
  • To operate, maintain, and improve our website and systems
  • To comply with legal, regulatory, and professional obligations
  • To protect against fraud, security threats, or misuse of our services


Personal information is collected only to the extent necessary to fulfill these purposes.

4. Consent

By providing personal information to ValueProp, you consent to its collection, use, and disclosure as described in this Privacy Policy.

Consent may be:

  • Express (for example, submitting a form or signing an engagement agreement)
  • Implied (for example, communicating with us for professional services)


You may withdraw consent at any time, subject to legal, contractual, or professional obligations.

5. Disclosure of Personal Information

ValueProp does not sell or trade personal information.

We may disclose personal information only in the following circumstances:

  • To professional advisors, consultants, or independent appraisers engaged in an assignment (subject to confidentiality obligations)
  • To service providers supporting our IT, hosting, analytics, or administrative functions
  • Where required by law, court order, regulatory authority, or professional standards
  • To protect the rights, safety, or property of ValueProp, our clients, or others


All third parties are required to maintain appropriate safeguards and confidentiality.

6. Data Storage & International Transfers

Personal information is stored on secure servers located in Canada and, in some cases, may be processed or stored by service providers located outside Canada, including the United States.

Where information is transferred outside Canada, it remains subject to contractual safeguards and may be accessible to foreign authorities under applicable laws.

7. Retention of Information

Personal information is retained only for as long as necessary to:

  • Fulfill the identified purposes
  • Meet legal, regulatory, and professional record-keeping requirements
  • Establish or defend legal claims


Appraisal files and related records are retained in accordance with professional standards and statutory limitation periods.

8. Safeguards

ValueProp employs physical, organizational, and technological safeguards appropriate to the sensitivity of the information, including:

  • Secure servers and encrypted data storage
  • Access controls and authentication measures
  • Confidentiality agreements with staff and contractors
  • Secure data-handling and document-management procedures

9. Cookies & Analytics

Our website may use cookies and analytics tools (such as Google Analytics) to:

  • Understand website usage
  • Improve functionality and user experience


You may disable cookies through your browser settings; however, doing so may affect website functionality.

10. Access, Correction & Accountability

You have the right to:

  • Request access to your personal information
  • Request corrections to inaccurate or incomplete information
  • Inquire about how your information is used or disclosed


Requests must be made in writing and may be subject to identity verification and reasonable administrative fees, as permitted by law.

11. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website or services constitutes acceptance of the revised policy.

12. Contact Information

If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact:

Privacy Officer
ValueProp Appraisals Corp.
Email: admin@valueprop.ca
Website: https://www.valueprop.ca